Why billboards, branding your own products, newspapers are so last century.
Nobody likes billboards, monolithic detriments to the eye, and not ecological in anyway, Newspapers one feels guilty over, the trees and reaches for online far more often that not. There is a newspaper that has seeds inside it, called “Green Newspaper” and was invented by the publisher of the famous Japanese daily, The Mainichi Shimbunsha. Paper that can be planted is not news. It has been on the market for some years and is a mixture of recycled paper, water and small flowers or herbs seeds (it can also be easily made at home). This leads to a beautiful new avenue for advertising and repackaging and indeed rebranding, where consumer conscience and advertising become partners, in solving so many things;
Let’s take a staple in my country, Flour; flour reaches over 78 percent of the population, billboards can rarely hope to achieve this, now let’s add in the cost of packaging at 5 cents a package. Let’s take a pause and think about if the package truly needs to have the brand name large, not really so we have this package going out to seventy percent of the population: that’s advertising space plus the opportunity to create biodegradable packaging.
Now let’s imagine the transportation costs and damage to the environment of sending out these food staples all over the country, what if the vehicles were rebranded by the advertising sector and perhaps, in cohesion with an electric vehicle manufacturer?
Have a cement Company? Brand the bags:
Overconsumption in general, encouraged by advertising, has a climate and ecological impact. But advertising heavily polluting products and services, such as for fossil fuels, aviation and petrol-engined cars, is particularly damaging. It’s like the days when tobacco adverts were allowed.11 Oct 2021
